Mariana Keros has been a trusted voice in Trend Forecasting and Product Development for over two decades. Her successes have been across the board as an executive and consultant in Department Stores, Specialty Stores, and Mass Merchandisers. “I learned early on that new and exciting products are what drive profitable sales.”
Recently a Corporate Executive Officer, Mariana has been responsible for all phases of bringing ideas to the attention of the consumer through Merchandising, Marketing, and Store Operations.
She has travelled extensively in Europe and The Orient, directing design teams & manufacturers, as well as having been a perennial fixture at fashion shows in New York, L.A., Paris, and London.
Since starting her own consulting business, her trend forecasting has put her in the exclusive inner circle of predicting “what’s next” with ueber-hip retailer Target in what Fortune Magazine called the elite “Creative Cabinet”.
Based on her successes, Mariana has supported an international client portfolio including Fortune 100 companies, private equity firms and venture capitalists, relying on her vision and direction regarding emerging and incoming products, as well as providing compelling catagory distinction.
Perhaps most unique for a Trend Merchant, Mariana is also instrumental in “getting the word out” about emerging lifestyle trends, and the products that define them. As a professionally trained on-camera spokesperson and public relations executive, she is a seasoned and turned to expert on national media outlets like The Oprah Winfrey Show and The View, as well as regional TV, radio, and magazines to reach potential buyers. She is a sought-after personality on what’s hot in consumer goods. “People are always looking for what’s new, what’s interesting, what’s next. That’s what I love to do.”